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respectme launched its first national awareness-raising campaign on Monday 20 August 2007. ‘It's Never Acceptable' reinforces the message that bullying is never acceptable and is not a normal part of growing up.
Campaign posters are being sent to every primary, secondary and residential school in Scotland and this is being supplemented by an advertising campaign on local radio stations across Scotland, Scotrail trains, Lothian buses and the Glasgow Subway.
To further support the campaign, we are holding a series of free training events which are being offered to adults across Scotland . The training covers issues such as; what bullying behaviour is; signs that might indicate that bullying is taking place; practical advice on what to do if a child or young person tells you they are being bullied; and guidance on developing and review anti-bullying policies and possible strategies for putting these into practice.
Click here to view the campaign poster
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